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Falling Twenty20 crowds worry county chairmen

Falling crowds at Twenty20 matches will be high on the agenda when county chairmen meet at Edgbaston on Tuesday

Cricinfo staff
06-Jul-2010
No longer the hottest ticket in town -  Andrew Symonds batting at The Oval against a backdrop of empty seats  •  Getty Images

No longer the hottest ticket in town - Andrew Symonds batting at The Oval against a backdrop of empty seats  •  Getty Images

Falling crowds at Twenty20 matches will be high on the agenda when county chairmen meet at Edgbaston on Tuesday.
Launched in 2003, Twenty20 proved an instant success with the public with huge crowds attending matches. But the competition has been massively expanded and there is now a growing feeling that the format is overexposed and the public is tiring of it. This season there are 151 matches, with each county playing eight home matches.
"We do need some kind of change," Hampshire chairman Rod Bransgrove told the Daily Telegraph. "This is the crucial time. We have had a couple of opportunities and not got it right. We now have to look at it again and decide what we are going to do to explore the fantastic opportunities Twenty20 provides. We are running out of chances."
The first four or five years of Twenty20 competition witnessed massive crowds, the zenith being when almost 30,000 watched Middlesex play Surrey at Lord's in 2004. Many other larger grounds also sold out, and buoyed by this success the ECB took the decision to increase the number of matches.
It is common knowledge attendances have been down this season. While some counties still attract good crowds, the major grounds have seen a dramatic falling off in interest. Warwickshire, which at one time expected close to capacity at Edgbaston, have averaged 3000 a game this year, and it is a similar story at many other counties.
A source at The Oval told Cricinfo the counties had to take their share of the responsibility. "Who do you think asked for more matches?" he said. "The counties saw Twenty20 as the cash cow and they pushed the ECB to give them more games. Now the public are voting with their feet, the same people are moaning it's all the ECB's fault."
Another administrator said the timings of matches were a turn-off as well as the cost. "When it all started there were a handful of games, so the scarcity value made them must-see events, and the ticket prices were low. Now prices have rocketed and there are too many games in too short a time. Not many people can afford £20 a night eight or nine times in six weeks. So they come to one or two and miss the rest. It's the same audience, it's just been diluted. And when the buzz of a full ground becomes a more stilted atmosphere of a two-thirds-empty one, then the casual fans stop being drawn in as well."
The county chairmen are expected to demand another revamp of the format, with more weekend matches and a competition spread over the season. That is unlikely to find favour, either with the ECB or with Sky, who have broadcast rights and want a product which fills the void between football seasons.
The other main area under discussion will be the county championship. The ECB continues to press for reform and earlier this year put forward five alternative proposals for change, but it is expected the chairmen will opt to leave things as they are.