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On-ground sponsorship included
ESPN-Star wins rights for Asia Cup
Wisden Cricinfo staff
June 17, 2004
ESPN-Star Sports has won the telecast rights for the Asia Cup in Sri Lanka next month. The rights, which were awarded by the Asian Cricket Council (ACC), included radio-broadcast and on-ground sponsorship.
The Hindu quoted Manu Sawhney, the senior vice president of the programming and event management of ESPN-Star, who said: "Securing the rights for the Asia Cup is an affirmation of our commitment to Asian cricket. There are already several Asian cricket powerhouses and the others are coming into their own."
The tournament will be held between July 16 and August 2, and will include India, Pakistan, Sri Lanka, Bangladesh, UAE and Hong Kong.
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